Market research
See the audience clearly.
Explore what people think, need and notice. Use that understanding to frame the right challenge and shape the next decision.
Discuss research ↗ Insight. Imagination. Impact.
Ideas people remember.
Ifdex X brings advertising, market research and public relations together to help messages connect with the people they are meant for.
Based in Warsaw. Focused on the audience.
Audience insightStart with understanding.
Creative expressionMake the message matter.
Public conversationBuild lasting connection.
Connected capabilitiesMarket research✦Advertising✦Public relations
About Ifdex X
The best idea begins with a better question.
People notice messages that speak to something real. That is why our starting point is understanding the audience, the context and the conversation already taking place.
Ifdex X sp. z o.o. is a Warsaw-based company working across advertising, market research and public relations.
Based inWarsaw, Poland
Our focusInsight to impact
What we do
One connected view. Three disciplines.
From the first question to the message people remember, each discipline has a role to play.
Advertising
Make the message matter.
Develop a clear idea, consider the channels and create advertising built around the audience you want to reach.
Discuss advertising ↗
Public relations
Shape the conversation.
Find a credible story and think through how an organization communicates with the people and communities around it.
Discuss public relations ↗ The connection
Different perspectives. One clearer direction.
Research uncovers the insight. Advertising expresses it. Public relations considers the wider conversation. Bringing them together helps each decision inform the next.
- Understand who matters
- Find the message worth sharing
- Choose where it belongs
Our approach
A clear path from question to connection.
Explore the steps that take a brief from an open question toward a more considered message.
Start with the people.
Clarify the audience, the context and the question behind the brief. Better answers begin with the right kind of attention.
Focus: a shared understanding of the challenge
Find the useful insight.
Look for the pattern or tension that gives the message a reason to exist. The strongest direction should feel clear, not forced.
Focus: a grounded perspective
Shape the expression.
Turn the insight into a message and consider the channels, moments and relationships that can carry it well.
Focus: a coherent communication idea
Listen to the response.
Pay attention to how people respond. The next move should be informed by what happened, not just what was planned.
Focus: learning for the next decision
Work and ideas
Real stories, when ready to share.
Case studies will appear here when real projects and outcomes are ready to share. Until then, this space shows the visual direction of the site.
Talk about your project Start a conversation
Have an idea? Let's talk.
Tell us what you want to understand, say or change.